CREATIVE DESIGN PROCESS


Marketing

The use of virtual and augmented reality in marketing is a new art that keeps gaining ground over older tactics. Both technologies allow interactive experiences to be constructed around branded content. It pushes engagement and invites the audience to not only be an observer, but to connect with the brand in a new and exciting way.

VR and AR provide the visualization and customer experience that add great value to the sales and marketing process.

How VR and AR can actually be used in marketing?

The technology can be strategically use to:

Demonstrate product attributes, features and functionality
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Communicate the brand's mission
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Immerse users in a branded entertainment experience
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Add excitement at pop-up events
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How VR and AR can actually be used in education?

The technology can be strategically use for:

Virtual field trips to current or historical locations
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Virtual laboratories where experiments can be safely conducted
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Visual presentation of abstract concepts
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Skill learning through simulated practice
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Education

Being able to move within a virtual space and engage with elements improves learning like never before. Virtual and augmented reality can deliver experiences that are either not practical or not possible in the real world. Studies have shown that the brain retains around 10% of what we see and 90% of what we experience.

The technology offers immediate engagement, helps with explaining complex concepts that are otherwise difficult to comprehend and it allows students to experience the next level of practical learning.

Tourism

Tourism is an industry that has a lot to gain from the emergence of VR and AR. The technology provides an engaging and immersive audience experience and allows locations to offer interactive digital storytelling, extending the quality and amount of displayed information. VR and AR can bring to life any art gallery, or enhance a tourist spot visitors can enjoy.  Static objects can be enhanced by adding 3D models and animation or additional information to the viewer. Virtual guides or historical events recreations can also provide an increase in awareness, attendance and satisfaction for any touristic location.

How VR and AR can actually be used in tourism?

The technology can be strategically use to:

Increase museum interactivity
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Add a layer of digital guidance and visual content when sightseeing
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In order to increase destination competitiveness
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How VR and AR can actually be used in trainings?

The technology can be strategically use to:

Train employees in the use of machinery and equipments
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Simulate dangerous situations
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Simulate work in certain physical spaces
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Trainings

Virtual and augmented reality hold unlimited opportunities in improving trainings in the corporate ecosystem. The technology improves the efficiency of skills transfer increases knowledge retention, and better captures enterprise knowledge within an organization. The employees can be trained in a safe environment, with lowering the cost of their trainings. Be it step by step instructions for factory work or situational management trainings, VR and AR are the next step in information exchange, offering a unique way of engagement that is proven to increase the learning capacity.

Real estate

Virtual Reality can show off a project at any stage, from pre-construction to proposed renovations and upgrades. VR can be customized and quickly updated, complete with interactive components that allow prospective homeowners or builders to change finishes, fabrics or layout ideas. Sales staff will grow to rely on VR as a tool beyond presales. For listings that justify the investment, 360 photos can be used to create a virtual model of an already built home.

How VR and AR can actually be used in Real estate?

The technology can be strategically use to:

Let buyers see a construction that is not yet finished
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Improve the advertising impact in order to increase sales
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Allow buyers to immerse in a space they are unable to visit physically
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